Documentation / Campaigns / How the advertising loop works

How the advertising loop works

Introduction and orientation

The advertising loop follows the playback mode configured for the company. Choose SLOT or IMPRESSION to see the exact planning logic.

Overview and explanation

Choose the playback mode

The software provider sets one playback mode when the Company is created. The mode determines which of the two planning algorithms below is used.

SLOT advertising loop

A fixed number of slots with a fixed duration. Non-commercial content or the default visual fills unused slots.

IMPRESSION advertising loop

A requested number of plays per hour. Non-commercial content or the default visual fills gaps in the schedule.

Compare SLOT and IMPRESSION →

Interactive content and the advertising plan

The advertising loop determines scheduled playback. A visitor may interact with an application for longer than the advertising item lasts: for example, a 10-second item can trigger a 27-second game.

Before using games alongside paid advertising, test activation, return to playback and report records. SLOT and IMPRESSION schedule advertising space; neither mode itself determines interaction duration.

  • Create a campaignDetailed workflow from creating a campaign through saving or activation.

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